• United Kingdom

Visual Identity for beauty specialist Inna, who offer her services in Vilnius, Lithuania and worldwide for her private clients.

ID-beauty is a sensual and poetic story of Inna’s world of “beauty”. It represents a balance/harmony between the form and the content. Where the self-love, self-appreciation and self-exploration is as important as the physical “beauty" of each individual. The ID-beauty journey includes not only care of our body or face but also care of our mind and focuses on the balance between two of them. ID-beauty tells the story through a prism of a poetic imagery, minimal design and warm sensual colours.