• Sweden

2018 and 2019 saw a resurgence and spike in sales of 80s and 90s nostalgia-inspired physical music such as vinyl and cassette tapes, especially amongst a market of music enthusiasts and collectors. Audiophiles, knowing that certain sounds can’t be replicated with today’s most common methods are looking towards timeless favorites and are putting new demands on the market: instruments with an analog soul but with digital accessibility.

Superlative is responding to this demand with their first product, a rechargeable and portable synthesizer. Kurppa Hosk was selected to help Superlative take the analog legend and reimagine its identity for the future.